Signature Work · 2009 to 2024
A studio practice made audible.
Signature engagements for The Ritz-Carlton, W Hotels, Virgin Voyages, Cartier, and A. Lange & Söhne, shaping sonic identity, experiential strategy, and brand infrastructure for some of the world’s most considered houses.
A selected study in cultural strategy, commissioned at the highest level.

2019
Sonic Identity Rebranding
The Ritz-Carlton
As The Ritz-Carlton expanded its global portfolio and evolved its modern luxury positioning, the brand faced a critical challenge: how to contemporize its identity without compromising its deeply rooted heritage of elegance, discretion, and legendary service.
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2009
Sonic Brand Identity & Global Entertainment Strategy
W Hotels
As W Hotels expanded its global footprint by 30 properties across four continents, it needed to elevate its lifestyle point of view as the world’s premier lifestyle hotel group.
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2020
Sonic Brand Identity & Entertainment Platform
Virgin Voyages
Virgin Voyages set out to establish a new global standard for cruising.
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2018
Santos de Cartier North American Launch
Cartier
Produce the Santos de Cartier North American launch as a VIP experience in Miami, worthy of one of the most storied timepieces in the history of luxury..
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2024
Watches & Wonders Miami, Inaugural Edition
A. Lange & Söhne
Launch the inaugural Watches and Wonders Miami for A.
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2019
2019 Closing Party, Magic City Experience
LE Miami
Produce the LE Miami 2019 Closing Party in a manner that wrapped up another successful year in grand style, sent guests off with a lasting impression, and had them eagerly anticipating the next edition..
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