Produce the Santos de Cartier North American launch as a VIP experience in Miami, worthy of one of the most storied timepieces in the history of luxury.
Narrative Experience
The history surrounding Santos Dumont and Cartier’s first-ever wristwatch demanded more than an event. It demanded a narrative, delivered through an experience that was forward-thinking while paying homage to its progressive and revolutionary origins.
Total Sensory Control
A complete takeover of a private compound in Little River, Miami gave total control of every sensory dimension. Lighting, sound, projection mapping, scent curation, immersive pathways, and Cartier watch displays were woven together.
Culinary Integration
A bespoke multi-course culinary and cocktail experience presented by James Beard-nominated Chef Bradley Kilgore, designed to delight today’s sophisticated luxury consumer through context, story, and lived experience.
For a final headcount of 64 distinguished guests, the production delivered something far above and beyond the traditional private launch or influencer dinner. The originality and pioneering spirit of the Cartier brand was conveyed through every sensory moment, leaving a lasting impression on its audience and honoring the iconic legacy of its namesake.
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