Signature Work · 2024

A. Lange & Söhne

Watches & Wonders Miami, Inaugural Edition

A. Lange & Söhne

Challenge

Challenge

Launch the inaugural Watches and Wonders Miami for A. Lange and Söhne, Richemont, LVMH, and DACRA and the Miami Design District in a creative and compelling manner that would set the experience up to evolve into a sought-after annual destination gathering.

Approach

Approach

Strategic Partnerships

Through partnerships with LVMH, the Miami Design District, and James Beard-nominated Chef Bradley Kilgore, L’Acqua Agenzia created a one-of-a-kind celebration of the fine art of watchmaking.

Multi-Sensory Retail

A multi-sensory retail installation was developed alongside a VIP dining and immersive collector experience, elevated further by the addition of a Concours d’Elegance.

Cultural Positioning

Timed strategically alongside Miami Boat Show and Plane Week to maximize audience and cultural resonance. Every element designed to honor the precision, heritage, and artistry of fine watchmaking.

Impact

Impact

The originality of the retail installation and the success of the private collector experience set the tone for Watches and Wonders to become the annual gathering its organizers always intended. The elevated programming directly contributed to a number of high-value timepiece sales for Richemont and A. Lange and Söhne.

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