Michaelangelo L’Acqua is an internationally acclaimed music-branding specialist. His commitment to creating ground breaking, innovative solutions for his clients marks a successful career that is highlighted by unprecedented achievements in the realms of music, hotels, fashion and luxury brands. In 1999, L’Acqua was enlisted by Tom Ford to create the music identity for Gucci and Yves Saint Laurent. L’Acqua collaborated with Ford to create the musical landscape to match Ford’s design collections, across the runways of Milan and Paris.

That same year L’Acqua’s unique music abilities led to the creation of the artist collective Onda, a boutique music agency specializing in music production for fashion runway shows, TV commercials and their original electronic artist releases and album productions under Sony Music and Naked Music/Astralwerks.

Between 1999-2006 Onda became one of the most sought after runway show sound designers working with renowned fashion houses in Paris, Milan, Berlin and New York. Additionally they expanded their TV commercials credits working with the likes of BBDO, Y&R, Sacchi & Sacchi, Olgilvy and their marquee clientele.

Record releases were credited during these years with executive productions of the Isley Brother Remix record “Taken To the Next Phase” Sony Music and Puma’s 2006 African Cup Of Nations Soccer Album “Africa Plays On”.

In 2006 Onda was dismantled and L’Acqua was requested by Natalie Cole to executive produce her father’s remix project “Nat King Cole, Re:Generations” released on EMI Records. Re:Generations featured will.I.am, Cee Lo Green, Nas, The Roots, Damian & Stephen Marley, TV On The Radio among several others amazing artists. Re:Generations was released in 2008 with critical acclaim.

In July of 2009, L’Acqua was named Global Music Director for The W Hotel Group. His mission was to create a proprietary music platform that clearly defined the sonic identity of The W Hotel lifestyle as it expands its footprint to nearly 50 hotels in North & South America, Europe, Asia and the Middle East. Over the past six years Michaelangelo has fabricated the many musical touch points that has allowed the W brand’s passion for music to become the most poignant way that the brand engages with it’s core audience globally. Upon arriving L’Acqua began to build the many verticals of W’s sonic brand identity. Starting first with W’s compilation CD “Symmetry” and build out the in hotel streaming music experience which would be rooted in emerging artist and music discovery.

Thereafter DJ programing and culture would be placed inside the hotel experience to support this unique sound identity and would become the backbone of W’s trending sound.

A global live music concert series was launched to offer W’s experiential touch point with their fans allowing W to be a music lifestyle destination.

Lastly the W’s lifestyle sound needed to be proliferated beyond the wall of the hotel experience so W’s iPhone App was created offering their 350,000 users over 400+ hours of international DJ mixes on the go.

Over the years L’Acqua developed several unique music experience with W’s brand partnerships, of which W Hotels and Coca Cola’s W Burn DJ Lab mentorship program highlight the best of these brand partnerships collaborations.

W Burn DJ lab was created to discover and support emerging DJ talent by developing their careers through global events and record releases backed by W Hotels and Coco Cola’s Burn energy drinks.

Within in the 3 year program exotic destinations of Ibiza, Bali, Bangkok and Koh Samui were chosen as the backdrop hosted by marquee mentors such as Cassius, Paul Oakenfold, Thievery Corporation, DJ White Shadow and Jason Bentley who held week long mentoring sessions.

In the end deep friendships were developed, careers were built and records were released all in the name of artistic support.

Alongside his work for W Hotels, L’Acqua has offered his talents to another of his deep passions, philanthropy. Over the past 5 years of L’Acqua’s endeavors, most cherished is his contribution to the AIDS charity amFAR where he donates his expertise, time and musical talent at their annual galas in Milan, Cannes and New York City.

An organization close to his heart, Michaelangelo’s passionate support for amFAR lead him to conceptualizing and executive producing amfAR’s first full length charity album “The Time Is Now”, a compilation of 80’s cover songs by today’s hottest artists.

The impetus behind this project is to educate and enlist a younger generation of support in amfAR’s fight for a cure and the end of AIDS in our lifetime.

“The Time Is Now” is due to be released this fall through Universal Republic Records.

 

@Lacquamusic